Ever wondered how to make partnerships truly work? 🤝💥 In Episode 20 of COLD ONES, Alex Shyshko drops some serious knowledge bombs on the art of strategic alliances. Alex explains why the right partner can be an unbeatable force for your business and delves into the difference between channel sales and strategic alliances.
He also introduces the U.S.E.R. Formula , giving insights on aligning objectives from top executives to end users. Additionally, Alex reveals how to target partnership orgs where everyone wins (yes, even the customer!). Ready to elevate your partnership game? Tune in now and let Alex show you how it’s done!
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