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Writer's pictureCollin Smith

COLD ONES: The Future of B2B Buying Looks Different ... And there's Data to Prove it


Woohooo, we are back with another COLD ONES episode!


🎙️ Wrapping up Season 1, Episode 21 of COLD ONES is here with Allyson Havener, SVP of Marketing at TrustRadius, who dives deep into the data their team has collected to decipher where B2B buying is going next, how company's can win in this new environment, and worse ... what will happen to the laggards as buyer's prioritize their easy of experience over more traditional marketing and sales tactics 🫣


🔗 Link to Our Website: reachsuite.io


📺 Catch Up on Past Episodes: Previous Episode on Path to True Partnerships with Alex Shyshko ... https://www.reachsuite.io/post/cold-ones-podcast-alex-shyshko


Revenue leaders - don't miss out! Like, share, and hit that subscribe button to stay tuned for more captivating discussions on go-to-market leadership, business strategy, and personal development with your favorite revenue leaders!






 

Backed by world-famous investors & executives at the largest software companies like IBM, DocuSign, and Adobe, ReachSuite is a Fully Functional Automated, Interactive Product Demo Platform that powers our customers to transform their internal demo tenant into a no-login required, guard-railed, and guided demo experience. Revenue teams across the full buyer’s life cycle - marketing, sales, sales engineering, and CS - rely on ReachSuite’s platform to provide on-demand discovery questionnaires, demos, and trial sandboxes. When our customers adopt ReachSuite, they see an immense ROI in reducing CAC, improving time to close, and increasing win rates.

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