In Episode 19 of the COLD ONES Podcast, we delve into the shifting demands of the industry and explore best practices to adapt with John Thackston, CEO of SOAR Performance Group. He tackles a burning question: Is outbound sales really on its deathbed? 🛌 Short answer…Not so fast! 🌟
John also shares valuable insights for businesses, highlighting the need to shift from aggressively pursuing leads to identifying and addressing your customers' most pressing challenges. 🕵️♂️🔍 Here’s the twist: it’s not about pushing a product, but rather understanding what keeps your customers up at night 🎯 And finally, say goodbye to the hard sell! 🤯 John emphasizes that by focusing on value and relevance, you become the trusted advisor your customers have been searching for. 🔎💼
Backed by world-famous investors & executives at the largest software companies like IBM, DocuSign, and Adobe, ReachSuite is a Fully Functional Automated, Interactive Product Demo Platform that powers our customers to transform their internal demo tenant into a no-login required, guard-railed, and guided demo experience. Revenue teams across the full buyer’s life cycle - marketing, sales, sales engineering, and CS - rely on ReachSuite’s platform to provide on-demand discovery questionnaires, demos, and trial sandboxes. When our customers adopt ReachSuite, they see an immense ROI in reducing CAC, improving time to close, and increasing win rates.
Comments