In episode 15 of COLD ONES, Chief Revenue Officer of PandaDoc and Former Senior Vice President and General Manager of Growth and SecurityScorecard, Keith Rabkin gives us a deep dive into the customer obsessed approach that he has learned and adopted from working in direct to consumer organizations like Google and Adobe and how he’s applied this unique mindset to enterprise selling. He emphasizes the importance of treating the sales process as a product, shedding light on how this mindset revolutionized the customer journey from initial interaction to deal closure at PandaDoc. Hint hint … secret shopper strategies to improve your customer experience.
Rabkin also talks about how to pay attention to your competitors without losing sight of what your customer needs.
Backed by world-famous investors & executives at the largest software companies like IBM, DocuSign, and Adobe, ReachSuite is a Fully Functional Automated, Interactive Product Demo Platform that powers our customers to transform their internal demo tenant into a no-login required, guard-railed, and guided demo experience. Revenue teams across the full buyer’s life cycle - marketing, sales, sales engineering, and CS - rely on ReachSuite’s platform to provide on-demand discovery questionnaires, demos, and trial sandboxes. When our customers adopt ReachSuite, they see an immense ROI in reducing CAC, improving time to close, and increasing win rates.
Comments